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I want my digital copy.'Īmong thousands of posts about UltraViolet on social-media sites in the weeks following the Oct. Jarren Wood, an art student from Atlanta, tweeted that he felt 'conned' and called UltraViolet 'a horrible hoax.' Blogger Bryan Darrow tweeted, 'Flixster sucks. Within days, befuddled consumers took to Twitter and the Internet to complain. To make matters worse, it didn't work as advertised for owners of Apple's iPhones and iPads.

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Users had to install special software before they could view movies on their computers.

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Some users were confused because the process required them to register on the UltraViolet website as well as on another website called Flixster, a movie site owned by Warner Bros. But UltraViolet didn't work as advertised. The studio's aim was to encourage people to purchase movies rather than rent them or subscribe to a streaming service. In addition to getting the web site redesign out of beta, Flixster is working on a relaunch of its mobile apps, which will bring a lot of the same functionality to those devices.When the studio introduced its first movies on the new ' UltraViolet' format in October, consumers were led to believe they could buy a DVD or Blu-ray, register their ownership of the movie on the UltraViolet website and then receive- at no extra cost - a digital version that could play on their computer, tablet or mobile phone. There’s Fanhattan, which also hooks into multiple video services, and is available for the iPhone and iPad. Of course, Flixster isn’t the only video discovery engine out there focused on premium content.

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Anyone who joins the new Flixster will receive a free gift movie in their UltraViolet digital locker, and users can earn more movies by performing tasks like downloading the Flixster mobile app or creating a “want-to-see” movie list.

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The site has simplified the UltraViolet signup process, with a one-click registration enabled by Facebook Connect. Users can also filter down whether or not they want to see movies that are just in wide release, filter out movies they’re not interested in, and only show titles available on Flixster - but who would actually want to do that?Īnyway, just because it’s letting users check out movies on different services doesn’t mean that Flixster isn’t still interested in getting them signed up for UltraViolet. And it lets users really drill down by genre, with a dozen different categories to choose from. Users can filter results based on Rotten Tomatoes’ Tomatometer, as well as the year a film was released. There’s also a number of tools for refining video search. The homepage allows users to view and rate movies, save them to watch later or say they’re not interested. That means that pretty much any movie available online can be found on the app - which is big news for movie lovers. And it even shows users when movies are available through subscription services like Netflix. But that’s since changed: In addition to titles available for purchase on Flixster, the site now highlights purchase and rental options from Vudu, Amazon, and iTunes. With the UltraViolet launch late last year, Flixster focused mostly on getting users to purchase movies through its own UltraViolet-enabled VOD service. Flixster has in the last several months worked to improve it, and is launching a site-wide refresh in beta that will take it back to its video discovery roots. Unfortunately, reaction to the new Flixster - and the UltraViolet digital rights locker it was linked to - was pretty negative at launch. Time Warner acquired Flixster and Rotten Tomatoes last May, and then made the Flixster website and apps part of its UltraViolet rollout.

With a relaunch of its web site, Time Warner-owned Flixster is looking to help users get at whatever movie they want to see, wherever it’s available. What that means for consumers is a hugely fragmented experience, where they never know where one movie is available for purchase or rental, or even if it’s available through a video subscription service like Netflix. And the bad news: There are also more movie services than ever. So here’s the good news: There are more movies available online than ever before.